OBAMA’S TACTIC ON MARKETING IRAN NUKE DEAL: ‘WE TOLD EXPERTS WHAT TO SAY AND THEY BECAME KEY SOURCES FOR MEDIA TALKING POINTS’
- Obama’s NSA adviser Ben Rhodes: “They ( experts ) were saying things that validated WHAT WE HAD GIVEN THEM TO SAY.”
- The “freshly minted arms-of-control experts” were utilized to create an “echo chamber” at think tanks and social media
- The ‘experts’ became key sources for hundreds of reporters to sell Iran deal
- Ben Rhodes: “We had test drives to know who was going to be able to carry our message effectively, and how to use outside groups like Ploughshares, the Iran Project and whomever else. So we knew the tactics that worked.”
The involvement of Ploughshares in selling the Iran agreement to the public was revealed in an extensive New York Times Magazine profile of Obama’s former deputy national security adviser, Ben Rhodes, titled, “The Aspiring Novelist Who Became Obama’s Foreign-Policy Guru.” The article contains interviews with Rhodes and scores of top Obama administration officials.
Robert Malley, then a senior director at the National Security Council, expounded on the genesis and execution of the marketing plan to sell the Iran deal.
Malley explained to the Times that “experts” were utilized to create an “echo chamber” that disseminated administration claims about Iran to “hundreds of often-clueless reporters” in the news media.
Times author David Samuels wrote:
In the spring of last year, legions of arms-control experts began popping up at think tanks and on social media, and then became key sources for hundreds of often-clueless reporters. “We created an echo chamber,” he admitted, when I asked him to explain the onslaught of freshly minted experts cheerleading for the deal. “They were saying things that validated what we had given them to say.”
Rhodes told Samuels that the marketing strategy took advantage of the “absence of rational discourse” and utilized outside groups, including Ploughshares.
When I suggested that all this dark metafictional play seemed a bit removed from rational debate over America’s future role in the world, Rhodes nodded. “In the absence of rational discourse, we are going to discourse the [expletive] out of this,” he said. “We had test drives to know who was going to be able to carry our message effectively, and how to use outside groups like Ploughshares, the Iran Project and whomever else. So we knew the tactics that worked.” He is proud of the way he sold the Iran deal. “We drove them crazy,” he said of the deal’s opponents.
Ploughshares says it has awarded hundreds of grants “whose aggregate value exceeded $60 million.”